So what audience do you want to connect to? Take
a look below to see some examples of words and strategies used to
connect these satisfied clients to their target audiences. To read
any communication in its entirety, please click on to
Cher’s Blog.
CLIENT - International Search Consultants (ISC) (executive recruiter)
- www.iscjobs.com
Target Audience – human resources staff and hiring managers of large companies who need to fill high-level sales and marketing positions nationally and/or internationally
Message – ISC delivers five-star client service and is an expert in its field and shares tips to those in the recruiting industry
Benefit– drive potential customers to website for additional information
How Cher helped - updated website copy, research and currently write quarterly press releases
Recruiting Firm shares not-so-obvious questions to avoid while interviewing a job applicant
Tempe, AZ – June 11, 2007 –“Asking a job applicant an innocent-sounding yet illegal question is a lawsuit waiting to happen,” states Ann E. Zaslow-Rethaber of International Search Consultants (ISC), a leading executive search firm in Arizona that specializes in the sales and marketing industry. An interview question such as asking a person’s age may seem obvious to avoid but Zaslow-Rethaber points out that there are many other personal questions that can get an employer into legal trouble according to the Civil Rights Violations Act of 1964 or the Disability Act of 1961.
Listed below are the top five question topics ISC advises interviewers to avoid asking during the interview process:
Immediate Family Information – Interviewers need to tread carefully when asking questions of a personal nature. Some interviewers might feel it makes applicants more relaxed to talk about something personal – such as how many children they have, if they are married or not or the occupation of their spouse, but all are unacceptable questions to ask. (Click here to read the entire article on Cher’s Blog)
CLIENT – The ReStyle Group (realty and home styling) www.restylegroup.com
Target Audience – homeowners looking to buy or sell a home
Message – The ReStyle Group goes above and beyond to get the best results for their clients including providing complimentary staging, advanced marketing techniques and custom websites.
Benefit – launch new company to customers and community
How Cher helped- wrote press releases, sections of brochure, some website bios
Why Hire Us?
Quite simply, it’s because we get the results our clients want when either buying or selling a home in the East Valley and surrounding areas. We go for the “wow” factor when preparing a client’s home and do this by bringing out the best features so that it has the look and feel that helps buyers make an emotional connection. We stay ahead of current trends in real estate, marketing, home improvement, and home and garden décor not only because it benefits our clients, both sellers and buyers, but because it is what we love to do.
The ReStyle Group Puts Their Mark on the Home Selling Process
AHWATUKEE FOOTHILLS, AZ. -- February 23, 2006—A new realty team in town, the ReStyle Group, believes their fresh approach to home selling will give their clients an edge in selling their home.
Their approach includes not only advanced marketing but also staging the home to make it look its dressed-up best.
The ReStyle Group, associates of Keller Williams Realty in Ahwatukee Foothills, consists of three REALTORS and a certified home stylist. They aim to make each client’s home dazzle with the sights, sounds and scents of a beautifully staged product to attract the most buyers --all at no additional cost to the homeowner.
"Pampered" is how licensed REALTORS Heather Sanders, Hilary Horton, Kathy Diaz and I.R.I.S. Certified Home Stylist Carrie Baumann want you to feel when working with them. Serving the Southeast area, including Chandler, Ahwatukee, Tempe, Gilbert, and Queen Creek, the ReStyle Group caters to the homeowner who wants someone to tend to every detail of the home selling process. (Click here to read rest of release on Cher’s Blog)
CLIENT – Room for Joy (charity that creates personalized dream bedrooms for chronically ill children) www.roomforjoy.com
Target Audience – community members and corporations who can donate funds
Benefit – publicize the organization to generate funds
Message – Room for Joy is a Mesa-based organization run by passionate and creative people who want to help chronically ill children. This non-profit organization needs more funds to keep doing what they love do.
Cher helped with– writing press releases about organization and 2006 charity event
Designer creates beautiful rooms and brings joy to chronically ill children through Room for Joy - By Cher Knebel
These days, room makeovers are all the rage.
You have probably caught an episode on HGTV or A&E or read about a makeover in the home section of your local paper where a designer takes an unsightly room and transforms it into an efficient workspace, game room or perhaps a tropical retreat.
What about a room makeover that transforms how a chronically ill child feels or in many cases, how he or she heals? That is exactly what interior designer Tory Smock and her volunteers at Room for Joy are doing for children in Phoenix and the surrounding areas.
Mesa-based Room for Joy is a non-profit, faith-based organization that is like an extreme home makeover for seriously ill children. They are dedicated to enhancing the healing process of chronically ill children by providing them with a positive bedroom environment based on their unique interests and needs. This is what they did for 10-year old Sharon, whose bedroom now looks like a garden with flowers, butterflies and blue skies. It is beautiful to look and set up to meet her medical needs.
These makeovers are a passion for Smock, whose previous jobs included a 10-year career with Home Depot as an interior designer. She recently quit her last job to concentrate solely on Room for Joy. The idea came to her in 2003, after receiving inspiration from a program created by Rick Warren, a Southern California pastor who wrote the book, The Purpose Driven Life. She realized that while she loved the creativity of her career, it felt empty to her. (Click here to read remaining release on Cher’s Blog).
CLIENT – My Baby Pajamas (online retailer) - www.mybabypajamas.com
Target Audience – parents, grandparents, friends and other potential customers looking to buy durable children’s pajamas
Message – We are passionate about doing anything to help children get a restful night of sleep and these durable pajamas make it comfy and cozy for the child yet economical for the caregiver
Benefit - introduce new company to customers
Cher helped with – writing copy for launch of new company website
If you are a mom like me, don’t you just love your kids in their pajamas! It is a picture-perfect moment when they are fresh from their bath, hair soft and clean and just adorable. Our daily bedtime routine is a precious time for our family, a time to snuggle and read to our children, prepare them for the gift of a good night’s sleep –something essential to growing bodies.
It is in this spirit that My Baby Pajamas was created. We are thrilled to offer the finest quality pajamas in the cutest styles for your precious little ones. (Read rest of website home page copy on Cher’s Blog)
For the love of children is the passion behind the business....
From the time she was little, Linda Levine adored children and she looked forward to the day she would have children of her own. That day did come and she and her husband (former Anaheim Angels ballplayer Al Levine) became parents of two precious little boys. Linda enjoyed all aspects of motherhood, especially each evening when she would slip her boys into soft and cuddly pajamas right after their bath and before story time.
"My Baby Pajamas is all about providing cute and highly durable children’s pajamas at a reasonable cost with the convenience of buying them online," Linda explains. “Life is busy and as a parent, I want to make sure that my boys have the best sleep each night and I will do everything I can to contribute to that. After all, a good night’s sleep means less cranky kids in the morning. Our nightly routine along with them wearing our soft pajamas definitely helps that process along.” Linda is thrilled to now make these sweet and comfy pajamas available for others around the country.
CLIENT - International Search Consultants (ISC) (executive recruiter)
- www.iscjobs.com
Target Audience – human resources staff and hiring managers of large companies who need to fill high-level sales and marketing positions nationally and/or internationally
Message – ISC delivers five-star client service and is an expert in its field and shares tips to those in the recruiting industry
Benefit– drive potential customers to website for additional information
How Cher helped - updated website copy, research and currently write quarterly press releases
Sample Quarterly Article (distributed via PR Web and on website)
Recruiting Firm shares not-so-obvious questions to avoid while interviewing a job applicant
Tempe, AZ – June 11, 2007 –“Asking a job applicant an innocent-sounding yet illegal question is a lawsuit waiting to happen,” states Ann E. Zaslow-Rethaber of International Search Consultants (ISC), a leading executive search firm in Arizona that specializes in the sales and marketing industry. An interview question such as asking a person’s age may seem obvious to avoid but Zaslow-Rethaber points out that there are many other personal questions that can get an employer into legal trouble according to the Civil Rights Violations Act of 1964 or the Disability Act of 1961.
Listed below are the top five question topics ISC advises interviewers to avoid asking during the interview process:
Immediate Family Information – Interviewers need to tread carefully when asking questions of a personal nature. Some interviewers might feel it makes applicants more relaxed to talk about something personal – such as how many children they have, if they are married or not or the occupation of their spouse, but all are unacceptable questions to ask. (Click here to read the entire article on Cher’s Blog)
CLIENT – The ReStyle Group (realty and home styling) www.restylegroup.com
Target Audience – homeowners looking to buy or sell a home
Message – The ReStyle Group goes above and beyond to get the best results for their clients including providing complimentary staging, advanced marketing techniques and custom websites.
Benefit – launch new company to customers and community
How Cher helped- wrote press releases, sections of brochure, some website bios
Section of a marketing brochure...
Why Hire Us?
Quite simply, it’s because we get the results our clients want when either buying or selling a home in the East Valley and surrounding areas. We go for the “wow” factor when preparing a client’s home and do this by bringing out the best features so that it has the look and feel that helps buyers make an emotional connection. We stay ahead of current trends in real estate, marketing, home improvement, and home and garden décor not only because it benefits our clients, both sellers and buyers, but because it is what we love to do.
Press Release to launch business...
The ReStyle Group Puts Their Mark on the Home Selling Process
AHWATUKEE FOOTHILLS, AZ. -- February 23, 2006—A new realty team in town, the ReStyle Group, believes their fresh approach to home selling will give their clients an edge in selling their home.
Their approach includes not only advanced marketing but also staging the home to make it look its dressed-up best.
The ReStyle Group, associates of Keller Williams Realty in Ahwatukee Foothills, consists of three REALTORS and a certified home stylist. They aim to make each client’s home dazzle with the sights, sounds and scents of a beautifully staged product to attract the most buyers --all at no additional cost to the homeowner.
"Pampered" is how licensed REALTORS Heather Sanders, Hilary Horton, Kathy Diaz and I.R.I.S. Certified Home Stylist Carrie Baumann want you to feel when working with them. Serving the Southeast area, including Chandler, Ahwatukee, Tempe, Gilbert, and Queen Creek, the ReStyle Group caters to the homeowner who wants someone to tend to every detail of the home selling process. (Click here to read rest of release on Cher’s Blog)
CLIENT – Room for Joy (charity that creates personalized dream bedrooms for chronically ill children) www.roomforjoy.com
Target Audience – community members and corporations who can donate funds
Benefit – publicize the organization to generate funds
Message – Room for Joy is a Mesa-based organization run by passionate and creative people who want to help chronically ill children. This non-profit organization needs more funds to keep doing what they love do.
Cher helped with– writing press releases about organization and 2006 charity event
Press Release submitted to community papers
Designer creates beautiful rooms and brings joy to chronically ill children through Room for Joy - By Cher Knebel
These days, room makeovers are all the rage.
You have probably caught an episode on HGTV or A&E or read about a makeover in the home section of your local paper where a designer takes an unsightly room and transforms it into an efficient workspace, game room or perhaps a tropical retreat.
What about a room makeover that transforms how a chronically ill child feels or in many cases, how he or she heals? That is exactly what interior designer Tory Smock and her volunteers at Room for Joy are doing for children in Phoenix and the surrounding areas.
Mesa-based Room for Joy is a non-profit, faith-based organization that is like an extreme home makeover for seriously ill children. They are dedicated to enhancing the healing process of chronically ill children by providing them with a positive bedroom environment based on their unique interests and needs. This is what they did for 10-year old Sharon, whose bedroom now looks like a garden with flowers, butterflies and blue skies. It is beautiful to look and set up to meet her medical needs.
These makeovers are a passion for Smock, whose previous jobs included a 10-year career with Home Depot as an interior designer. She recently quit her last job to concentrate solely on Room for Joy. The idea came to her in 2003, after receiving inspiration from a program created by Rick Warren, a Southern California pastor who wrote the book, The Purpose Driven Life. She realized that while she loved the creativity of her career, it felt empty to her. (Click here to read remaining release on Cher’s Blog).
CLIENT – My Baby Pajamas (online retailer) - www.mybabypajamas.com
Target Audience – parents, grandparents, friends and other potential customers looking to buy durable children’s pajamas
Message – We are passionate about doing anything to help children get a restful night of sleep and these durable pajamas make it comfy and cozy for the child yet economical for the caregiver
Benefit - introduce new company to customers
Cher helped with – writing copy for launch of new company website
Original Website Home Page
If you are a mom like me, don’t you just love your kids in their pajamas! It is a picture-perfect moment when they are fresh from their bath, hair soft and clean and just adorable. Our daily bedtime routine is a precious time for our family, a time to snuggle and read to our children, prepare them for the gift of a good night’s sleep –something essential to growing bodies.
It is in this spirit that My Baby Pajamas was created. We are thrilled to offer the finest quality pajamas in the cutest styles for your precious little ones. (Read rest of website home page copy on Cher’s Blog)
Website About Us section – first and last paragraphs
For the love of children is the passion behind the business....
From the time she was little, Linda Levine adored children and she looked forward to the day she would have children of her own. That day did come and she and her husband (former Anaheim Angels ballplayer Al Levine) became parents of two precious little boys. Linda enjoyed all aspects of motherhood, especially each evening when she would slip her boys into soft and cuddly pajamas right after their bath and before story time.
"My Baby Pajamas is all about providing cute and highly durable children’s pajamas at a reasonable cost with the convenience of buying them online," Linda explains. “Life is busy and as a parent, I want to make sure that my boys have the best sleep each night and I will do everything I can to contribute to that. After all, a good night’s sleep means less cranky kids in the morning. Our nightly routine along with them wearing our soft pajamas definitely helps that process along.” Linda is thrilled to now make these sweet and comfy pajamas available for others around the country.
© Copyright COMMUNICATIONS by Cher